Culture and Business: A Marketer’s Observations of Japan
By Paul Provost As marketers, we spend a lot of time defining audiences, and with good reason — without this understanding, we’re on unstable ground. This is especially true doing business in foreign countries. I had the opportunity to take a personal trip to Japan...
2023 Cannes Lions
Making great creative is no small task, and every year the Cannes Lions International Festival of Creativity celebrates the folks who have done it best in the world’s most prestigious advertising awards. 6P gathered with industry peers for a special advance...
What is ESG and Why Should I Care?
If you’re in business, there’s a good chance you’ve heard of ESG. The acronym stands for a set of environmental, social, and governance concerns that touch businesses and organizations all over the world. But what are these concerns, and how do they affect your...