The words “marketing” and “quick fix” go together like oil and water. Many business owners throw their whole budget into a magazine ad or mailer, thinking that the possibility of an immediate payoff is the way to go. Some call it ROI. This one...
In a perfect world, we would all be great at everything. Play the guitar like Jimi Hendrix or Joni Mitchell? No problem. Sing like Whitney Houston or Robert Plant? Easy peasy. Act like Denzel Washington or Meryl Streep? Of course. Write like William Shakespeare or...
The COVID-19 pandemic has changed the way we go about our daily lives, and how we choose to do business. In July & August 2020, we presented on the topic of marketing impact from covid, and below is the presentation itself.
My remote working experiment began three years ago in a 680 sq ft Vancouver condo that I was sharing with my soon-to-be wife., who also worked from home. That March of 2017 happened to be Vancouver’s highest rainfall in recorded history, so with consistently...
From national leaders to heads of industry to medical officials to the savvier portion of the general population, the message is simple: “Don’t panic.” That’s the prevailing mantra and it’s really a nicer way of saying “calm down.” In times of crisis — provincial,...