Technology & Software
Technology and software companies continue to change the way we do business, and live our lives, in unforeseen ways and at a blinding pace. While end user expectations still drive the demand for smaller, easier, faster, cheaper, better + more agile technology choices in every conceivable sector, new global trade standards as well as the latest Canadian and EU privacy legislation underscore the need to conduct business ethically, responsibly and transparently as well.
A common vision leads to uncommon results
At 6P, our in-house team of strategists collaborate with our software and technology clients to position their brands and define the best communication options. Then we lay down strategic communication foundations that enable them to deliver engaging stories quickly and effectively to help them to meet their business goals.
Services (B2B & B2C)
- Marketing Strategy
- Branding + Positioning
- Creative Services
- Web Development
- Traditional Advertising
- Digital Marketing
- Content Marketing
- Inbound Marketing
- Media Planning + Buying
- Lead Generation
- Conversion rate optimization
How we’re involved
- ICTAM members since 2013
- Proud sponsor of The Innovators gala event since 2015
- Brand ambassador for ICTAM
- Rebranded TECNA (Technology Councils of North America)
- Attendee of CES (Consumer Electronic Show), Las Vegas, USA (2016, 2017, 2018)
- Attendee of Mobile World Congress, Barcelona Spain (March 2018)
- “Golden Nugget” Advice from Leading Technology Marketers
Testimonials by our client
We approached 6P Marketing to provide a much-needed refresh to our website. They were highly collaborative in this process. In reviewing our needs with them, we indicated our desire for a fresh, clean and contemporary look, sleek colour palette and an easily navigated interface. The 6P team delivered not only a design that we were proud of but also one our audience could relate to while ensuring our team could update content, glitch-free. We are delighted with the end result.
What makes 6P different than other providers is they truly listened to our needs and were authentic and respectful in their collaborative approach to working with us. Our firm had numerous challenges with other agencies and found 6P respected our input, provided sound advice, and relevant marketing and creative solutions.
We love the team at 6P – always attentive and collaborative. Truly had our customers in mind in their planning and execution. Great at balancing online media with traditional media.
In just over a month, Google will be changing the way it ranks websites. While it’s already a delicate balancing act to ensure everything on your website works (more…)
In February of 2018, 6P’s fearless leader, Paul, took some time during a well-earned vacation to join the Western Canadian Trade Delegation in Barcelona for the 2018 Mobile World Congress. (more…)
Have you ever gone to a website and had a difficult time finding what you're looking for, so you end up leaving? The same thing can happen with your registration form. (more…)
Last Friday I was in Atlanta, where I gave a talk on social media marketing at Dan Kennedy’s InfoSUMMIT conference. (more…)
Tweeting no more? First, spectacular growth. Then a summertime slowdown.
And now, in fall 2009, US traffic to Twitter.com is declining.
Anyone can write a paragraph, but not everyone knows how to write one that other people want to read. (more…)