Technology & Software

Technology and software companies continue to change the way we do business, and live our lives, in unforeseen ways and at a blinding pace. While end user expectations still drive the demand for smaller, easier, faster, cheaper, better + more agile technology choices in every conceivable sector, new global trade standards as well as the latest Canadian and EU privacy legislation underscore the need to conduct business ethically, responsibly and transparently as well.

A common vision leads to uncommon results

At 6P, our in-house team of strategists collaborate with our software and technology clients to position their brands and define the best communication options. Then we lay down strategic communication foundations that enable them to deliver engaging stories quickly and effectively to help them to meet their business goals.

Services (B2B & B2C)

Marketing Strategy
Branding + Positioning
Creative Services
Web Development
Traditional Advertising
Digital Marketing
Content Marketing
Inbound Marketing
Media Planning + Buying
Lead Generation
Conversion rate optimization

How we’re involved

North Forge Pioneer Partner / Supporter: 2018 to date
ICTAM/Tech MB members 2013 to 2018
Proud sponsor of The Innovators gala event 2015 to 2018
Proud contract supporter for IRAP / CMC program
Rebranded TECNA (Technology Councils of North America)
Attendee of CES (Consumer Electronic Show), Las Vegas, USA (2016, 2017, 2018, 2020)
Attendee of Mobile World Congress, Barcelona Spain (March 2018)

Who we’ve helped

Testimonials by our client

Dr. Paul Cooley

NextGen Environmental Research Inc.

The ‘FloodWatch: Municipality Outreach Blueprint for Flood Mapping Innovation’ project has proven to bring tremendous value for NextGen Environmental Research Inc. This initiative has provided us with a well-defined strategy for effectively understanding our audience, achieving market fit and communicating our flood mapping solutions to municipalities. We now clearly understand how to engage with key decision-makers and a complete outreach toolkit to support that. This toolkit equips us with research tools, launch and post-launch initiatives and more, ensuring we are fully prepared for successful implementation and sustained impact. This was our second engagement with Dafne Orbach, CMC and 6P Marketing, and we are now in the process of engaging in a third project.

Mark Laframboise

Lightning Rod Games

The launch plan we received from 6P is a big help. It’s a step-by-step “recipe” that includes various checklists to help us stay on schedule and track the efficiency of our marketing efforts. Since it’s clean and organized, delegating is easier too. It has been invaluable in planning and executing our go-to-market strategy.

Kathy Knight

Former CEO, TechManitoba

We approached 6P Marketing to provide a much-needed refresh to our website. They were highly collaborative in this process. In reviewing our needs with them, we indicated our desire for a fresh, clean and contemporary look, sleek colour palette and an easily navigated interface. The 6P team delivered not only a design that we were proud of but also one our audience could relate to while ensuring our team could update content, glitch-free. We are delighted with the end result.

Wadood Ibrahim

CEO, Protegra

What makes 6P different than other providers is they truly listened to our needs and were authentic and respectful in their collaborative approach to working with us. Our firm had numerous challenges with other agencies and found 6P respected our input, provided sound advice, and relevant marketing and creative solutions.

Darryl Stewart

Head of the Herd, IBEX Payroll

We love the team at 6P – always attentive and collaborative. Truly had our customers in mind in their planning and execution. Great at balancing online media with traditional media.

See more case studies See our portfolio

Why You Need to Migrate to Google Analytics 4 Now

Google Analytics 4: It’s time to switch

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Upcoming Changes to Google Website Rankings

In just over a month, Google will be changing the way it ranks websites. While it’s already a delicate balancing act to ensure everything on your website works (more…)

Spock Is Not Your Customer

More Gold Nugget Advice from Tech Marketers in Vegas (more…)

How Scalable is Your Business?

In February of 2018, 6P’s fearless leader, Paul, took some time during a well-earned vacation to join the Western Canadian Trade Delegation in Barcelona for the 2018 Mobile World Congress. (more…)

Gold Nugget Advice from Leading Technology Marketers

Takeaways from 6P Marketing’s trip to CES 2018 in Las Vegas

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New smartwatch website design

FIRST OF ITS KIND SMARTWATCH WEBSITE DESIGN FOR WINNIPEG SMALL BUSINESSES
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How Effective Form Headers Increase Registration Count

Have you ever gone to a website and had a difficult time finding what you're looking for, so you end up leaving? The same thing can happen with your registration form. (more…)

The 7 Harsh Realities of Social Media Marketing

Last Friday I was in Atlanta, where I gave a talk on social media marketing at Dan Kennedy’s InfoSUMMIT conference. (more…)

Data on Twitter Decline Stacks Up

Tweeting no more? First, spectacular growth. Then a summertime slowdown.

And now, in fall 2009, US traffic to Twitter.com is declining.
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The Art of the Paragraph

Anyone can write a paragraph, but not everyone knows how to write one that other people want to read. (more…)

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