Trade Show Planning: Nailing Down the Fundamentals
Industry trade shows are back in person, and your planning can make and break your attendance. 6P presented this free webinar on trade show prep and planning on April 27, 2023. Watch the video to learn how to create the perfect pitch and connect with prospects,...
How to Create a Culture of Content
It’s been the refrain for years: content is king. The era of overt self-promotion is long over, and your single best bet to building trust is through regular high-quality content marketing. But make no mistake — creating high volumes of valuable targeted content is...
A Thousand Days at Home: Insights from a Practiced Remote Worker
My remote working experiment began three years ago in a 680 sq ft Vancouver condo that I was sharing with my soon-to-be wife., who also worked from home. That March of 2017 happened to be Vancouver’s highest rainfall in recorded history, so with consistently...
Cooler Heads Prevail: Marketing During a Crisis
From national leaders to heads of industry to medical officials to the savvier portion of the general population, the message is simple: “Don’t panic.” That’s the prevailing mantra and it’s really a nicer way of saying “calm down.” In times of crisis — provincial,...