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Like running a machine or a business, manufacturer marketing involves many moving parts. We help our clients in the manufacturing industry streamline this process to build awareness, generate sales and grow ROI.

How we help our manufacturing clients every day:

  • Innovate or enhance brands to best communicate what makes your business better than the rest
  • Drill down to the best target audiences, mediums and messaging to ensure your tactics work with maximum impact and efficiency
  • Build websites to showcase your product and services, generate new leads and drive conversion

Who we’ve helped

MAMI - Mining Association of Manitoba Inc.
State Industries
conviron logo thumb
EastSide Group Logo
Legacy Originals
Melet Plastics
Malach Metals
Anatoli Glass
West End Tire
Hemp Production Services
West End Radiators
Polar Furnace
Huron Windows Corporation
Standard Manufacturers
EZ Cut
Washington Cable Systems
Pentagon Shutters

Testimonials by our client

Gordon Seier

Architectural Consultant, AGM

Working with 6P was a great experience! The AGM team is thrilled with what the agency put together for us: a sales brochure that our company can bring to prospective clients, which features some of the projects we’ve completed, and really speaks to who we are and what we do through an impressive expression of our brand. We’re proud to be giving future clients this as a glimpse into our company.

Chad G. Brick

President, Eastside Group of Companies

We’ve been working with 6P Marketing for a few years now, throughout which they’ve developed our marketing plans, improving the consistency and quality of our brand, and rebuilt our websites. We are quite happy with the service, creative ideas, and the results we receive. 6P is truly an important partner for us and continues to help us manage our marketing achieve our goals. One of the biggest differentiators between 6P and the competition is their approach to brand development and how that integrates into all aspects of our marketing. Their process isn’t cookie-cutter, and we are learning more about marketing from them and developing different and more creative ways to express our brand to the public.

Robert-Jean (RJ) Bétournay

General Manager, EZ Cut

In 2015, we approached 6P to help us with our website. We were looking for a modern, professional look – we ended up getting so much more. The 6P team worked with us as a partner. Not only did they update our website, they also gave us the tools required to raise brand awareness by developed an ongoing e-newsletter campaign that captured valuable information and leveraged our prospective and current client data base throughout North America. These tools combined have helped us to target our marketing efforts and transform leads into sales – our shop is positively humming with activity and we couldn’t be more pleased.

What is ESG and Why Should I Care?
What is ESG and Why Should I Care?

If you’re in business, there’s a good chance you’ve heard of ESG. The acronym stands for a set of environmental, social, and governance concerns that touch businesses and organizations all over the world. But what are these concerns, and how do they affect your business?

How does ESG affect my business?

At its core, it’s simple: most people respond better to businesses and brands that share their values and make a positive impact. This includes a large portion of consumers, most business investors, and even many of your employees.

At the same time, people all over have grown more and more cynical of businesses and corporations. The current climate is particularly rough on brands thought to be unethical, inconsiderate, or only concerned about profit.

Research on the subject is clear: ESG is good for business. A 2015 review by Friede et al. of over 2,000 empirical studies found 90% showed a positive correlation between ESG and financial performance.

It’s not about being perfect

For the best shot at long-term success today, businesses must show themselves to be thoughtful. This often requires change. Making these changes takes study — it’s not always simple, and not all ESG concerns will apply to your organization, either.

Remember, businesses needn’t be the flagbearer for any cause, but they should be conscious of the impacts they’re having and make efforts to improve.

ESG, letter by letter

Now that we have a general idea of what ESG is, let’s look at each category in more detail.


Every growing organization must deal with environmental issues in some form. Showing a sustainable approach to business and a respect for the environment is a plus for socially conscious investors and consumers.

Environmental concerns:

Waste management and disposal
Energy and resource consumption
Air and water pollution
Carbon/greenhouse gas emissions


Social concerns are particularly wide ranging, varying from employee issues and community impact to equitable supply chains and consumer safety. Good management of these concerns will gain you confidence with most.

Social concerns:

Worker safety
Work-life balance
Fair wages
Diversity and human rights
Philanthropy and volunteer work
Community relations


ESG governance issues touch on the way an organization is run. Integrity and transparency are just some of the themes present in these issues, and these are especially important to investors. Any doubt in your leadership, your structure, or your procedures can be fatal. Good management of governance issues will give investors confidence their money is in good hands.

Governance concerns:

Transparent accounting
Shareholder rights
Conflicts of interest
Diversity of leadership
Corporate performance measurement


While it’s often tempting for companies to focus solely on maximizing shareholder value, this can often prove shortsighted. It’s also exactly the kind of approach that consumers and investors are growing more and more wary of. With long-term resilience on the line, incorporating ESG concerns into your operations is a wise idea for any business today.

Trade Show Planning: Nailing Down the Fundamentals
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Industry trade shows are back in person, and your planning can make and break your attendance. 6P presented this free webinar on trade show prep and planning on April 27, 2023. (more…)

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Cooler Heads Prevail: Marketing During a Crisis
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From national leaders to heads of industry to medical officials to the savvier portion of the general population, the message is simple: “Don’t panic.” (more…)

Brand Integration Test
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Will your brand pass the 6P brand alignment Test?
Integrated brand campaign elements work together and should come together like a premium table setting. (more…)

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Quantifying Marketing Success Using Dollars and Cents
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Choosing the Right Winnipeg Marketing Agency
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6Ps Six Marketing Strategies that Really Work
6Ps Six Marketing Strategies that Really Work

Use marketing strategies consistently to grow your valued brands:

6Ps Top Six Golden Marketing Nuggets
6Ps Top Six Golden Marketing Nuggets

Six simple ideas to jump-start your marketing efforts:

Path to Passion
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