Insights
Allocating your marketing budget can be headache-inducing. Should you buy first place on Google and your audience on social networks? Or do you build a strategy that gets you there ... Read more
Yesterday, I had the pleasure of speaking to a group of UofW business students (thank you Abhijeet Ranga) about my profession (marketing), our agency (6P Marketing) and my career path ... Read more
Entrepreneurs can access advice from Certified Management Consultants (CMCs) thanks to a strategic program run by CMC-Canada and NRC-IRAP. Your team has been working at full steam and everyone is ... Read more
Every year, Cannes Lions celebrates brilliance in marketing around the world as the most prestigious awards in advertising. On November 22, 6P gathered with fellow Winnipeg marketers at the WAG ... Read more
It’s been the refrain for years: content is king. The era of overt self-promotion is long over, and your single best bet to building trust is through regular high-quality content ... Read more
It’s been the refrain for years: content is king. The era of overt self-promotion is long over, and your single best bet to building trust is through regular high-quality content ... Read more
Universal Analytics has its expiration date. Google has announced that all Universal Analytics (Google Analytics 3) standard assets will stop working on July 1, 2023. ... Read more
People remember and celebrate their wedding anniversaries (especially after they’ve forgotten once!). We understand that these milestones are an important way to reflect on where we’ve been and reaffirm our ... Read more
In just over a month, Google will be changing the way it ranks websites. While it’s already a delicate balancing act to ensure everything on your website works ... Read more
In a perfect world, we would all be great at everything. Play the guitar like Jimi Hendrix or Joni Mitchell? No problem. Sing like Whitney Houston or Robert Plant? Easy ... Read more
The COVID-19 pandemic has changed the way we go about our daily lives, and how we choose to do business. In July & August 2020, we presented on the topic ... Read more
My remote working experiment began three years ago in a 680 sq ft Vancouver condo that I was sharing with my soon-to-be wife., who also worked from home. That March ... Read more
From national leaders to heads of industry to medical officials to the savvier portion of the general population, the message is simple: “Don’t panic.” That’s the prevailing mantra and it’s ... Read more
The Cannes Lions International Festival of Creativity celebrates the very best in marketing and advertising from all over the globe. As we watched winners and runners-up for the highest honours ... Read more
Will your brand pass the 6P brand alignment Test? Integrated brand campaign elements work together and should come together like a premium table setting. To see how well your brand ... Read more