Have You Lost Your Touch? The Hidden Power of Physical Brand Experiences
We don’t talk about touch much in business anymore. For generations, it was central to how we connected: handshakes at the start of a meeting, […]
Insights
Making great creative is no small task, and every year the Cannes Lions International Festival of Creativity celebrates the folks who have done it best in the world’s most prestigious advertising awards.
6P gathered with industry peers for a special advance screening of the festival’s 2023 winners last month, and we couldn’t be more inspired by what we saw.
This year’s winners were shining examples of the best in marketing, and we’re taking that inspiration into 2024 and beyond.
See our top picks from the fuller list of Grand Prix Winners:
Canal+ – Papa
Bodyform – #periodinsomnia
Apple – Rest in peace Leon
Native – Traffic Stop
Nike – Welcome to the Nike JUKU
Sotetsu – A train of Memories
Coca Cola – Masterpiece
Dutchie – Gut Health
Royal Ontario Museum – Immortal
KFC – Anything for the taste
German Rail – Escape
Apple – Privacy on iPhone
We don’t talk about touch much in business anymore. For generations, it was central to how we connected: handshakes at the start of a meeting, […]
By Paul Provost As marketers, we spend a lot of time defining audiences, and with good reason – without this understanding, we’re on unstable ground. […]
Every year, Cannes Lions celebrates brilliance in marketing around the world as the most prestigious awards in advertising. On November 22, 6P gathered with fellow […]
