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Upcoming Changes to Google Website Rankings

Upcoming Changes to Google Website Rankings

In just over a month, Google will be changing the way it ranks websites. While it’s already a delicate balancing act to ensure everything on your website works together in a way that benefits customers and search engines, new changes are going to be rolled out that is...
How Effective Form Headers Increase Registration Count

How Effective Form Headers Increase Registration Count

Have you ever gone to a website and had a difficult time finding what you’re looking for, so you end up leaving? The same thing can happen with your registration form. The first thing people see when they land on your registration form is the top of the page. So...
The Art of the Paragraph

The Art of the Paragraph

Anyone can write a paragraph, but not everyone knows how to write one that other people want to read. You’ve seen it: You open a book, and the whole page is one long block of text. Each sentence in the paragraph makes exactly the same point, said in a slightly...
Your Website’s Missing Ingredient

Your Website’s Missing Ingredient

“My mechanic told me he couldn’t repair my brakes so he made my horn louder.” —Steven Wright, comedian We all want our websites to be more effective, and if you’re like most businesspeople you are constantly searching the Web for anything that...