If you’re in business, there’s a good chance you’ve heard of ESG. The acronym stands for a set of environmental, social, and governance concerns that touch businesses and organizations all over the world. But what are these concerns, and how do they affect your...
Once you’ve decided to invest in your marketing, the question that follows is classic: in-house or agency? Your resources, along with what you want to achieve, are the biggest deciding factors. Agencies are gathering places for marketing professionals, with each...
In a perfect world, we would all be great at everything. Play the guitar like Jimi Hendrix or Joni Mitchell? No problem. Sing like Whitney Houston or Robert Plant? Easy peasy. Act like Denzel Washington or Meryl Streep? Of course. Write like William Shakespeare or...
Many business owners / leaders feel that their marketing efforts are OK, but they know that they could be better – they just don’t how how. If you’re in the same boat, it may be time to examine your marketing setup and look at new options. There are three routes...
Hiring a marketing agency is a cost-effective way to improve marketing quality and consistency. If you’ve made the decision to source and hire an agency, the next step is finding one that fits your organization’s goals, budget and values. Fit is essential....
While phone calls, conference calls, e-mails and couriers are great tools and have their place in established relationships, NOTHING can replace face to face rapport building. So we begin there We prefer to start with weekly face-time to ensure we’re in step and...