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6Ps Top Six Golden Marketing Nuggets

6Ps Top Six Golden Marketing Nuggets

Apr 12, 2012 | Marketing Strategy

Six simple ideas to jump-start your marketing efforts: Over the past five years we’ve had the great privilege of working with a broad array of great clients in completing hundreds of marketing-related projects. So, Frank and I thought this would be a great time...
The Art of the Paragraph

The Art of the Paragraph

Dec 18, 2009 | Marketing Strategy, Web Strategy

Anyone can write a paragraph, but not everyone knows how to write one that other people want to read. You’ve seen it: You open a book, and the whole page is one long block of text. Each sentence in the paragraph makes exactly the same point, said in a slightly...
Emergent & Traditional Marketing

Emergent & Traditional Marketing

Oct 31, 2006 | Marketing Strategy

Depending on how traditional or emergent your product or service is, your marketing mix will need to be to the left or the right of centre. When executed properly, Emergent Marketing helps your clients come to you more willingly and enthusiastically. It’s a way...