From national leaders to heads of industry to medical officials to the savvier portion of the general population, the message is simple: “Don’t panic.” That’s the prevailing mantra and it’s really a nicer way of saying “calm down.” In times of crisis — provincial,...
Will your brand pass the 6P brand alignment Test? Integrated brand campaign elements work together and should come together like a premium table setting. To see how well your brand is doing, take our two-minute brand integration test: Put ALL of your internal and...
Many business owners / leaders feel that their marketing efforts are OK, but they know that they could be better – they just don’t how how. If you’re in the same boat, it may be time to examine your marketing setup and look at new options. There are three routes...
Return on Investment (ROI) should be top of mind for every business that wants to succeed. But while some marketing initiatives will garner attention in the short term, issues arise when business owners analyze their marketing ROI on a project-by-project basis with...
Hiring a marketing agency is a cost-effective way to improve marketing quality and consistency. If you’ve made the decision to source and hire an agency, the next step is finding one that fits your organization’s goals, budget and values. Fit is essential....
Use marketing strategies consistently to grow your valued brands: Over the past 5 years we’ve developed many different campaigns for a wide variety of clients in many different business categories across Manitoba. In the process we’ve come across a handful of...