Financing Your Marketing Investment
The words “marketing” and “quick fix” go together like oil and water. Many business owners throw their whole budget into a magazine ad or mailer, thinking that the possibility of an immediate payoff is the way to go. Some call it ROI. This one...
Should You Staff up Your In-House Marketing Team or Hire an Agency?
In a perfect world, we would all be great at everything. Play the guitar like Jimi Hendrix or Joni Mitchell? No problem. Sing like Whitney Houston or Robert Plant? Easy peasy. Act like Denzel Washington or Meryl Streep? Of course. Write like William Shakespeare or...
COVID-19’s Impact on Business
The COVID-19 pandemic has changed the way we go about our daily lives, and how we choose to do business. In July & August 2020, we presented on the topic of marketing impact from covid, and below is the presentation itself.