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Cooler Heads Prevail: Marketing During a Crisis

Cooler Heads Prevail: Marketing During a Crisis

Mar 24, 2020 | COVID-19, Marketing Strategy

From national leaders to heads of industry to medical officials to the savvier portion of the general population, the message is simple: “Don’t panic.” That’s the prevailing mantra and it’s really a nicer way of saying “calm down.” In times of crisis — provincial,...