By Paul Provost As marketers, we spend a lot of time defining audiences, and with good reason — without this understanding, we’re on unstable ground. This is especially true doing business in foreign countries. I had the opportunity to take a personal trip to Japan...
Making great creative is no small task, and every year the Cannes Lions International Festival of Creativity celebrates the folks who have done it best in the world’s most prestigious advertising awards. 6P gathered with industry peers for a special advance...
If you’re in business, there’s a good chance you’ve heard of ESG. The acronym stands for a set of environmental, social, and governance concerns that touch businesses and organizations all over the world. But what are these concerns, and how do they affect your...
Industry trade shows are back in person, and your planning can make and break your attendance. 6P presented this free webinar on trade show prep and planning on April 27, 2023. Watch the video to learn how to create the perfect pitch and connect with prospects,...
2007 – 2017 The big idea for 6P Marketing was launched in a small office in 2007: To help small businesses that couldn’t afford a full-time marketing department to develop and promote their brands effectively, professionally and ethically. Along the way,...