Will your brand pass the 6P brand alignment Test?
Integrated brand campaign elements work together and should come together like a premium table setting.
To see how well your brand is doing, take our two-minute brand integration test:
- Put ALL of your internal and external* communications on one BIG table
- Now, look at all the pieces
- If your brand looks like the image on the right but is supposed to look like the one on the left, call us and we’ll help you sort things out:
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Insight #1
Most clients believe their “brand identity portfolio” looks like the picture on the left. Few actually do.
Insight #2
While some people are attracted to messy stores, very few are attracted to messy brand identification.
Insight #3
- Stores like William Ashley and Value Village both do well because of careful brand positioning. Both stores’ locations, fascia, windows, and shelves are consistent with their core consumer’s expectations
- People brag about finding used name brand items at Value Village for an “amazing price”
- People brag about finding new name brand items at high end stores for an “amazing price”
- The concept of “brand equity” is alive and well. Think of the IPOs for Google and Facebook
6P Marketing’s Path to Passion… Learn more here
* “Everything” means EVERYTHING: all internal and customer-facing communications including: phone answering scripts, business cards, letterhead, invoice design, email signatures, brochures, sales support, intranet, social, e-marketing templates, direct mail, outdoor promotional and directional signs, displays, and so forth.