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G3 Scholarship Program

G3 Scholarship Program

Empowering Future Innovators in Agriculture The Challenge: G3 partnered with Agriculture in the Classroom Canada (AITC-C) to launch a national scholarship program aimed at supporting students entering agri-food post-secondary programs. The goal was to award six $5,000...
Canadian Pork Council’s PigTrace Canada

Canadian Pork Council’s PigTrace Canada

Producer Program Launch Campaign The Challenge: To maintain Canada’s global leadership in pork quality and animal health, a strong traceability program was needed. In the event of a disease outbreak, Canada’s pork producers must act quickly. PigTrace Canada, an...
Manitoba pork

Manitoba pork

Online Marketing Campaign The Challenge: Manitoba Pork needed to educate the general public on four sustainability-related topics: the economy, the environment, animal care, and food. Omnibus surveys directed by 6P Marketing determined the primary target audience to...