The Canadian Canola Growers Association (CCGA) sought to engage influencers in the agricultural community to recommend the Advance Payments Program (APP). As a trusted voice among farmers, CCGA aimed to educate influencers through a memorable, creative campaign. The goal was to promote the cash advance program while sparking conversation and excitement.
The 6P Solution
6P Marketing designed a unique "Influencer Package" inspired by a classic red toolbox. The campaign used a teaser strategy, sending two mailouts prior to the main package to create anticipation. The kit, delivered with a wrench and pliers, included branded coasters, a spinning wheel with influencer-specific questions, 30 brochures, and a refill card. The completed kit generated buzz, sparking curiosity and conversation in every office.
The Outcome
The Influencer Package successfully engaged CCGA’s audience, fostering conversations around the APP and providing influencers with all the tools they needed to recommend the program. The creative approach captured attention, strengthened relationships, and helped amplify CCGA’s messaging.
