The Challenge
G3 partnered with Agriculture in the Classroom Canada (AITC-C) to launch a national scholarship program aimed at supporting students entering agri-food post-secondary programs. The goal was to award six $5,000 scholarships to students demonstrating innovation and technology in agriculture. The program needed to engage 17-year-old students, encourage participation, and ensure inclusivity for both English and French speakers across Canada.
The 6P Solution
6P Marketing created a dynamic microsite to promote the scholarship, facilitate applications, showcase applicant videos, and manage public voting. The site featured interactive elements, vibrant visuals, and animations to provide a modern, user-friendly experience across all devices. It supported video uploads, video review management, and an administrative portal.
The Outcome
The campaign engaged over 46,000 users, generating nearly 60,000 sessions and 100,000 page views in the first six months. The microsite achieved over 4.5 million ad impressions and recorded significant engagement, with 76 scholarship applications, 10,814 public votes, and 36,000 ad clicks. The campaign reinforced G3's commitment to advancing innovation in agriculture and supporting future leaders in the industry.
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