Evaluating your marketing budget against industry benchmarks
Different industries have different benchmarks when they define how much to invest in marketing. Understanding your business marketing budget against industry standards can provide a competitive advantage in resource allocation and goal setting. In the ever-evolving...
Strategic allocation of marketing resources
There are certain strategic considerations involved in allocating resources for internal marketing efforts, external agency collaborations, and other initiatives like media or sponsorship buys. Achieve an optimal balance to benefit the overall effectiveness of your...
Crafting a marketing plan that aligns with your budget
Crafting a fabulous marketing plan to later find out that you have no budget for the proper execution is not the typical cornerstone of strategic success. Organizations should carefully take into consideration how the marketing initiatives are not only creatively...