Marketing Strategies that Go Beyond the Tender Process
Securing construction work is often a reactive process—wait for projects to go to tender, prepare your proposal, and submit your bid. But while tenders are essential, relying on them too much can create instability, as revenue streams become unpredictable and...
Aligning marketing budgets with organizational goals
What criteria should you consider to help you define your marketing budget? Review how you align your marketing budget with overarching business objectives and strategies. Plan for a cohesive and goal-oriented approach. The landscape of business is permanently...
Evaluating your marketing budget against industry benchmarks
Different industries have different benchmarks when they define how much to invest in marketing. Understanding your business marketing budget against industry standards can provide a competitive advantage in resource allocation and goal setting. In the ever-evolving...