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2022 Cannes Lions

2022 Cannes Lions

Every year, Cannes Lions celebrates brilliance in marketing around the world as the most prestigious awards in advertising. On November 22, 6P gathered with fellow Winnipeg marketers at the WAG for a sneak peek. The imagination and creativity we saw on display made us...
3 Signs You Should Call an Agency

3 Signs You Should Call an Agency

Once you’ve decided to invest in your marketing, the question that follows is classic: in-house or agency? Your resources, along with what you want to achieve, are the biggest deciding factors. Agencies are gathering places for marketing professionals, with each...
How to Create a Culture of Content

How to Create a Culture of Content

It’s been the refrain for years: content is king. The era of overt self-promotion is long over, and your single best bet to building trust is through regular high-quality content marketing. But make no mistake — creating high volumes of valuable targeted content is...

What You Can Learn From Molson

Molson’s Olympic campaign is the best integrated ad campaign I’ve seen in 30 years. Here’s why: Molson, one of Canada’s largest advertisers, has been fighting for share of heart, market and mouth with boutique beers and wines using a variety of lifestyle...