Select Page

Marketing Plans, Research & Strategy

Marketing plans lay out the most effective path to success for your particular brand

Uncovering and defining your brand’s unique and sustainable business advantage is mission critical because the marketing plan should leverage that advantage in a manner that the competition can’t easily follow or copy, and also turn the operational advantage into a compelling selling proposition.

The marketing plan is written in the context of your brand’s vision, values, brand standards, project timeline and budget

Marketing research describes where you are and what you’re up against

Online research (surveys, polls) and offline research (interviews, focus groups) are used to understand and define your current position on the business terrain in which you compete. This includes data about your company, your customers, the competition, product and service options, market fragmentation and more.

Marketing strategies describe how the job will get done

At 6P Marketing, our strategies include:

  • Passion
  • People
  • Product
  • Promotion
  • Place
  • Price
6P Marketing Google Tag Manager Dashboard | Man looking a laptop with a google tag manager on it
Red River white logo

Maximize the value of online data

Marketing Plan

6P Marketing St Boniface Case Study | Brand Expression Project | "Global Leaders in Medical Care"
St. Boniface Hospital white logo

Long-standing hospital in Winnipeg

Brand Expression

6P Marketing and West End Tire services trucks
West End Tire white logo

Elevate brand exposure in the marketplace

Media Planning and Marketing Support

6P Marketing and Fort Garry Brewing Company | Product Re-Positioning
Fort Garry white logo

Long-standing craft beer experts

Product re-positioning

Manitoba Pork Online Marketing Campaign - 6P Marketing Case Study
Manitoba pork white logo

Earning Public Trust

Online Marketing Campaign

6P Marketing | Yes! Winnipeg feature image
Yes Winnipeg white logo

Local Market / Investor Saturation

Marketing Plan

O&T Farms Website Build and Marketing Support - 6P Marketing Case Study
O&T Farms white logo

Several Audiences to Reach

Website Build and Marketing Support

Number TEN Brand/Website Alignment- 6P Marketing Case Study
Number TEN Architects white logo

Fully Integrated Practice

Brand/Website Alignment

Conviron Digital Marketing Campaign - 6P Marketing Case Study
Conviron white logo

Win your school a research plant chamber

Online Marketing Campaign

Canadian Canola Growers Association (CCGA) Communications and Awareness Campaign - 6P Marketing Case Study
Canadian Canola Growers Association white logo

Advance Payments Program

Communications and Awareness Campaign

previous arrow
next arrow