Marketing ROI Calculator

Connect with our friendly marketing experts for any of your project, online marketing, integrated marketing or general advertising service needs.

Notes:

Touches can be mailers (distribution #s), billboards (viewers), PPC clicks, social views, etc.
While annual or campaign ROI is a great gauge of marketing effectiveness, there are numerous other factors that must be considered.
The following resources are set forth to help you in your assessment of your marketing budget / effectiveness:
- Establishing a marketing budget — https://cmosurvey.org/results/
- https://hbr.org/2021/03/10-truths-about-marketing-after-the-pandemic

Marketing Budget

Internal Salaries (marketing, social, management, etc.)(Required)

Please enter a number from 0 to 5000000.

Agency / Support fees (creative, brand, eMarketing, etc.)(Required)

Please enter a number from 0 to 5000000.

Traditional Marketing fees (billboard, radio, print, etc)(Required)

Please enter a number from 0 to 5000000.

Online Media (PPC, Social, SEO, web, etc)(Required)

Please enter a number from 0 to 5000000.

Other (guerilla, PR, promo, etc)(Required)

Please enter a number from 0 to 5000000.

Total Budget / Costs

Marketing Awareness

*Touches can be mailers (distribution #s), billboards (viewers), PPC clicks, social views, etc

Total Number of 'touches'(traditional)*(Required)

Please enter a number from 0 to 5000000.

Total Number of 'touches' (online)*(Required)

Please enter a number from 0 to 5000000.

Total Number of 'touches' (other)*(Required)

Please enter a number from 0 to 5000000.

Total Touches

Responses

Total Number of 'touches'

Campaign costs

Cost per unit

Response Rate (%)(Required)

Please enter a number less than or equal to 100.

Number of Responses

Campaign cost per response

Conversions

Conversion Rate (%)(Required)

Please enter a number from 0 to 100.

Percentage of responses that convert.

Number of conversions

Campaign cost per conversion

Return on investment (ROI)

Income from each conversion(Required)

Please enter a number from 0 to 5000000.

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Total income from conversions

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Campaign Costs

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Campaign profit / loss

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Total Return on Investment ROI (%)

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Marketing ROI Calculator

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Marketing Awareness

Responses

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Return on investment (ROI)

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