Marketing Budget Configurator

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As a leader, navigating the complex landscape of industry dynamics, growth goals, and market competitiveness is crucial.

We created this tool to provide tailored answers that align with your context and business objectives.

Our configurator tool will provide you with a helpful starting point. You can calculate:

Total budget
How much that represents in terms of percentage of your organization’s revenue
How much that represents in terms of percentage of Contribution Income (revenue less direct material costs).

It will also provide you with budget recommendations related to:

Internal marketing team
External support/agency
Allocation in activities related to media and sponsorships

Click here for a sample report

Choices

Marketing Budget Configurator

We created this tool to provide tailored answers that align precisely with your context and business objectives.
The process is simple. Enter your organization’s information (two basic pieces) and select a few parameters from the drop-down’s.

Your Organization’s Information

Climate Market(Required)

Business Strategy(Required)

Business Growth Goals(Required)

Industry Climate(Required)

Industry(Required)

Organizational Focus(Required)

Annual Revenues(Required)

Contribution Income ($) (Required)

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Industy Budget

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Adjustment based on Industry climates

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Adjustment based on business growth goals

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Adjustment based on business strategy

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Adjustment based on organizational focus

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Adjustment based on competitive climate (market)

Recommended marketing budget

FINAL BUDGET

FINAL BUDGET percent of revenue

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Final Budget % Internal calculation 1

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Final Budget % Internal calculation 2

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Low Marketing Budget - Internal calculation

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High Marketing Budget - Internal calculation

FINAL BUDGET percent of AGI

Media / Sponsorships / Related spend

External Agency Spend

External Agency Spend

Internal Marketing team

Internal Marketing team

For disclaimer details related to the configurator and the use of information please click here.

Have the complete results sent to your email:

Email report includes:

How much that budget represents in terms of percentage of your organization’s revenue
How much that budget represents in terms of percentage of Contribution Income
Budget requirements for an internal marketing team
Budget recommendations for hiring external support/agency
Recommended allocation of budget in activities related to media and sponsorships

Fulll Name(Required)

Company(Required)

Title/Position(Required)

Business email address(Required)

Phone(Required)

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Additional Resources

Aligning marketing budgets with organizational goals: A framework for success

What criteria should you consider to help you define your marketing budget? Review how you align your marketing budget with...

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Evaluating your marketing budget against industry benchmarks

Different industries have different benchmarks when they define how much to invest in marketing. Understanding your business marketing budget against...

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Strategic allocation of marketing resources: Balancing internal capabilities, external expertise and diverse initiatives

There are certain strategic considerations involved in allocating resources for internal marketing efforts, external agency collaborations, and other initiatives like...

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Crafting a marketing plan that aligns with your budget

Crafting a fabulous marketing plan to later find out that you have no budget for the proper execution is not...

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