Agri-marketing

We know farmers

Targeted Agri-Marketing Strategies

6P excels in creating and implementing agri-marketing strategies that produce MQLs (marketing qualified leads), while supporting our agribusiness clients’ sales teams in converting them into SQLs (sales qualified leads) by following the stages of the Sales and Marketing Funnel.

Within this strategic planning, we support our clients in defining what we call, their ‘bullseye’ target audience.

No two farmers are the same. To be effective in marketing to them, it is crucial to prioritize the specific target audiences that have been identified. Prioritization does not mean we can’t sell to everyone, rather it helps in the effectiveness of the targeting and positioning of your brand and product while keeping your budget lean and under control.

We’ve perfected the art of targeting and engaging with farmer customers for our agribusiness clients. Here are six farmer profiles we have helped our clients successfully market to:

Slide

Techie Tom

Crop Farmer

Seasoned Steve

Crop Farmer

Community-Boss Clint

Hutterite Colony Poultry Boss

Rustic Rosie

Retired Doctor and Hobby Farmer

Ambitious Adam

Crop Farmer

Resilient Rachal

Gate-to-Plate Producer

Techie Tom

Crop Farmer

Age: 45, married with two young children
Education: Bachelor’s degree in agriculture science
Second generation farmer, received the operations from his father when he retired 5 years ago. Father plays an advisory role, but is no longer living at the farm.
Grows a variety of crops, including corn, soybeans, and wheat, using precision agriculture techniques
Sells his grain to local elevators and participates in futures markets to manage risk
Tech-savvy and always seeking innovative solutions to improve yields and efficiency
Believes in data-driven decision making and invests in precision agriculture tools
Personal Goals: Providing a good place to raise his family, having more free time
Business Goals: Maximizing efficiency, reducing risk, increasing the size of operation

Home

Seasoned Steve

Crop Farmer

Age: 68, married with adult children who help on the farm
Education: High school diploma and lifetime of practical farming experience
Grows a mix of crops, including barley, canola, and peas, using tried-and-true methods
Sells his grain to local elevators and has long-standing relationships with buyers
Values the wisdom of past generations and traditional farming methods
Personal Goals: Passing the farm onto future generations, being more involved in his community
Business Goals: Producing the best possible product, maximizing profitability, paying off debt

Home

Community-Boss Clint

Hutterite Colony Hog Boss

Age: 38, married with several children, lives in a multi-generational household
Education: Apprenticeship-style training within the colony
Poultry Boss: Is responsible for all things poultry. Manages a large-scale poultry layers and broilers operation
Along with other livestock bosses, the colony raises a diverse range of livestock, including pigs, chickens, and dairy cattle, for the colony's needs
Commercial production: products, such as eggs and milk, are sold to local processors and distributors
Deeply rooted in the Hutterite faith and way of life, which emphasizes communal living and shared resources
Personal Goals: Providing a good place to raise his family, being more involved in his community
Business Goals: Producing the best possible product, maximizing efficiency, reducing risk

Home

Rustic Rose

Retired Doctor and Hobby Farmer

Age: 65, widowed with three adult children and several grandchildren
Education: Medical degree and years of experience as a successful physician
Owns a small hobby farm in the suburbs with a diverse range of livestock, including goats, hogs, chickens, sheep, and horses
Loves the lifestyle and enjoys building her farm, but needs help and simplification to manage it effectively
Purchases supplies from local and online providers and occasionally sells excess products to neighbors and at local markets
Follows hobby farm influencers on social media, forums on Reddit and YouTube channels on best practices in farming
Passionate about providing the best care for her animals and creating a tranquil retreat from city life
Personal Goals: Having more free time, being more involved in her community
Business Goals: Producing the best possible product (healthy, happy animals), reducing risk

Home

Ambitious Adam

Farm Manager at Integrator Company

Age: 32, recently married with no children yet
Education: Master's degree in Agribusiness Management
Works for an integrator’s farms, manages the production of Hogs from birth to delivery to processing units
Works closely with the rest of the vertically integrated operations to meet strict quality and safety standards
Driven to succeed in his career and make a positive impact on the company's bottom line
Personal Goals: Providing a good place to raise his future family, having more free time
Business Goals: Maximizing efficiency, maximizing profitability, increasing the size of operation

Home

Resilient Rachel

Independent Farmer

Age: 32, recently married with no children yet
Education: Master's degree in Agribusiness Management
Works for an integrator’s farms, manages the production of Hogs from birth to delivery to processing units
Works closely with the rest of the vertically integrated operations to meet strict quality and safety standards
Driven to succeed in his career and make a positive impact on the company's bottom line
Personal Goals: Providing a good place to raise his future family, having more free time
Business Goals: Maximizing efficiency, maximizing profitability, increasing the size of operation

Home

Moving Agri-Business Forward

6P is a business-focused marketing company that specializes in developing and executing strategies that generate MQLs for our clients’ sales teams to convert into SQLs by embracing the stages of the Sales and Marketing Funnel.

This powerful framework guides prospective customers through a carefully curated journey, transforming initial interest into committed engagement. By systematically nurturing prospects from awareness to consideration and finally to decision, the funnel enhances the efficiency and effectiveness of our marketing efforts. It allows our clients to identify and focus on high-quality leads, tailor our messaging to specific audience needs, and create a seamless alignment between marketing and sales teams.

This strategic approach not only boosts conversion rates but also fosters long-term customer relationships, ensuring a higher return on investment and sustained business growth.

Our Agri-Business Clients

CCGA

CCGA provides financial services to over 10,000 Western Canadian farm customers every year. As an administrator of the Advance Payments Program, our initiatives are constantly evolving based on market situations, growing conditions, changes to government policy, and other unpredictable factors affecting Canadian farmers. Through every turn, 6P Marketing’s responsiveness has resulted in timely communications with farmers and clear messages for topics that can often become very complicated. We value them as a trusted marketing partner.

Kelly Green
Director of Communications, Canadian Canola Growers Association

G3

There is no doubt we are a different company today than we were three years ago. We have established our position as a player in the marketplace, and a big part of that success is tied to the first “Launch Your Grain” campaign that 6P conceived. 6P Marketing’s strategic approach, creative concept, and ongoing efforts really sped up our marketing, freeing us to explore the next phase of messaging with our audience.

Jeff Losch
Vice-President, General Counsel & Secretary , G3

Manitoba Pork

We’ve benefited by having a true communications and branding partner in 6P. They are a tight knit team that passionately supports the good work we do, building public trust on behalf of Manitoba’s pork producers. They have invested countless hours to become experts within ag and food trends, and specifically the ins and outs of our sector. I appreciate their openness and collaborative approach, and am proud of what we have been able to accomplish over the last 10 years.

Susan Riese
Manager, PR & Consumer Marketing Programs, Manitoba Pork

Manitoba Pork

6P is working with AgriHub on the significant planning and development of our many Operating Brand websites; five in total! Together we audited our current websites, rigorously collaborated with each Operating Brand general manager, prioritized our corporate objectives of consistency, engagement and conversion KPIs. Using our Brand Expression guidelines, 6P designed a universal template that will be rolled out across our network. The 6P team of strategists, designers, and developers has help to make the overall process as painless as possible, and we are very grateful.

Ashley Graye
Marketing Manager, AgriHub Inc.

How We Work With Our Clients

As an agency of record (AOR), we offer clients every marketing tool in our tool belt. This relationship aligns the
client’s team and 6P’s team as peers—sleeping and breathing their brand—working day-to-day in developing and
executing ongoing marketing strategies.
Through an à la carte model, a client engages 6P with a specific need, and we collaboratively work on that particular
solution with a start and end date.

Clients rely on us to deliver a wide variety of agri-marketing solutions, including:

Brand & Marketing Strategy
Media Strategy & Management
Digital / Online Marketing
Print & Direct Mail Marketing
Customer Journey Strategy
Automated Marketing Strategy
Tradeshow Experience Strategy
Experiential & Event Marketing
Product Video Development
Social Media Management
Website Development
Content Development

6P is driven by sales and marketing KPIs and outcomes. Depending on the goals, we will incorporate
unconventional marketing approaches. These can include farmer influencer and youth engagement programs.
Below are a few of our clients’ great successes.