I was recently asked to help work through a thorny client issue that prompted me to connect Father’s Day and Branding. I’m calling it Brand-Father’s Day. The challenge before me was this: An older, (normally) very astute client who was looking at tomorrow with...
Michelle (my wife), Charlie (our dog) and I just got back from a 5,000 km plus trip that took us to Winnipeg and back, through Canada and many Northern States. It was a beautiful trip across a wonderful country packed with interesting people and places. Sadly,...
Vision without action is a daydream. Action without vision is a nightmare. – Japanese Proverb “Vision is the art of seeing what is invisible to others.” – Jonathan Swift quotes “The most pathetic person in the world is someone who has sight, but has no...
You see it time and time again. You or a friend becomes passionate about a company or a brand, and want to find out more about them; you immerse yourself in their culture, receive interesting news and updates from them, and maybe even a special offer every once in a...
Have you ever witnessed someone passionate about a product or service they were offering? Perhaps it was a genuinely friendly smile and hello from the Walmart greeter or the unexpected follow up from the service/sales rep for a product you recently purchased. It...
People have not stopped buying things, so how are they researching and purchasing products since they have made themselves immune to old marketing techniques like banner ads and direct mail? The answer is with search engines and Google. According to comScore,...