Select Page

Case Studies

Website Build and Marketing Support

O&T Farms logo

The Challenge:

With several audiences to reach, 6P Marketing was tasked with rebuilding the O&T Farm’s website, keeping segmentation and the customer journey top-of-mind and offering visitors the ability to self-select to source the needed information quickly without getting lost on the site trying to find it.

O&T Farms website header designed by 6P Marketing

The 6P Solution:

6P created a website with a modern look and feel while being easily navigable and relevant to all visitors (e.g., producers, food scientists, and food marketing specialists). Beyond implementing intuitive functions to help reach a wide range of audiences and enable them to self-select, this website was also build with an educational component that communicates the benefits of omega-3s for humans and animals, as well as the process by which O&T products enrich foods.

This website is a tool that positions O&T Farms as leading experts in omega-3 food products and as trailblazers for pioneering a new category of food and food additives. This was accomplished via the addition of information pages pertaining to livestock health and other research topics.

Another enhancement involves microsites directed at specific audiences. For example, a chicken producer can arrive on the site, select their category from the menu, and find tailored news and other pertinent information about poultry production.

Website designed by 6P Marketing for O&T Farms
O&T Farms communicates benefits of omega-3s for humans and animals
A new website designed by 6P Marketing helps O&T Farms implement targeted marketing tactics and track KPIs

The Outcome:

Beyond the new and improved website, 6P helps O&T implement targeted marketing tactics based on a strategic plan we developed, and KPIs are tracked via an online dashboard. Tracked metrics include online marketing click-through rates, website SEO ranking, e-marketing open and click-through rates, social engagement, phone inquiries, and trade-show traffic, (with tactic effectiveness evolving accordingly).

It’s a long road ahead; however, the goal of penetrating new markets and increasing annual revenue is tracking as per stated objectives.

Map with the Sigfusson locations in Canada
Sigfusson Northern white logo

Sigfusson Northern


A woman looking for some content with a virtual reality glasses
Mining Association of Manitoba white logo

Mining Association of Manitoba

Community & Associations

EDW Case study
EDW – Work in Manitoba Case Study white logo

EDW – Work in Manitoba Case Study

Community & Associations

MCC Buy Local white logo

MCC Buy Local

Community & Associations

Superior Asphalt white logo

Superior Asphalt

Professional Services

Handyman Connection white logo

Handyman Connection


6P Marketing Google Tag Manager Dashboard | Man looking a laptop with a google tag manager on it
Red River white logo

Red River

Professional Services

6P Marketing St Boniface Case Study | Brand Expression Project | "Global Leaders in Medical Care"
St. Boniface Hospital white logo

St. Boniface Hospital

Community & Associations

6P Marketing and West End Tire services trucks
West End Tire white logo

West End Tire

Professional Services

6P Marketing and Fort Garry Brewing Company | Product Re-Positioning
Fort Garry white logo

Fort Garry


previous arrow
next arrow