Business Branding Workbook

A Business Branding Workbook Designed to Launch New Brands or Relaunch Existing Ones

The road to great brand leadership is paved with marketing planning and marketing research which helps the brand discover what product or service benefits can be leveraged to get the company out in front and which ones can be used to stay the course or increase the competitive advantage.

Our 19-page guide is full of thought-provoking (and basic) questions to help you assemble a more potent marketing program.

Included in our guide are questions that will help:

• Clarify your vision
• Understand your customers
• Outline your value proposition
• Document what one/few know so that the full team can be engaged
• Ultimately lead to a more effective, efficient and predictable marketing program