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Path to Passion

While phone calls, conference calls, e-mails and couriers are great tools and have their place in established relationships, NOTHING can replace face to face rapport building.

So we begin there

  • We prefer to start with weekly face-time to ensure we’re in step and dancing to the same music.
  • Agree how we will communicate and what we should focus on.
  • Who does what and in partnership with whom.
  • What is sacred and what needs to be trashed.
  • What the pace is for strategic and tactical projects.

If your present marketing agency does not share and honour your vision and values, the work may be good – but off strategy.

Once we’re on the same path, we will build an advertising plan with you to complement your marketing plan.


Together we’ll agree:

  • Which proprietary or syndicated research best represents your opportunity in industry trends.
  • Which data best points the way to the audiences most likely to repeatedly enjoy your services.
  • How Marketing and Advertising will work together to showcase the ‘best in your operations’.
  • To work together to design and develop media plans and creative work because the typical “three creative / media options” agency presentation approach does not guarantee better work – just larger invoices. We only proceed with your work once we see things the same way – and from the customer’s point of view.