Strategic allocation of marketing resources: Balancing internal capabilities, external expertise and diverse initiatives
There are certain strategic considerations involved in allocating resources for internal marketing efforts, external agency collaborations, and other initiatives like media or sponsorship buys. Achieve an optimal balance to benefit the overall effectiveness of your...
Evaluating your marketing budget against industry benchmarks
Different industries have different benchmarks when they define how much to invest in marketing. Understanding your business marketing budget against industry standards can provide a competitive advantage in resource allocation and goal setting. In the ever-evolving...