Strategic Marketing Campaign
The Challenge:
- Strategize and execute a successful pre-sales launch for a new mall in Calgary featuring 500 condo stores.
- Conduct comprehensive research to identify the most effective positioning strategy, drawing insights from similar projects across North America, Asia, and Europe.
- Develop a strategic plan encompassing brand creation, marketing, advertising, and budget allocation.
- Oversee and monitor all aspects of PR, marketing, advertising, and promotional activities.
The Solution:
- Formulated a robust strategy, combining local PR initiatives with targeted campaigns in Mainland China and Hong Kong.
- Orchestrated an extensive pre-launch advertising blitz and organized strategic pre-launch events to generate excitement.
- Garnered significant media attention in the lead-up to the launch.
Scope:
- Create the Brand
- Create a Marketing and Advertising campaign
- Explainer infographic Video
- Online and Social Media Campaign
- PR Campaign
- Promotions
- Sales Launch
The Outcome:
- Achieved an exceptionally successful launch, with all 500 stores selling out within a single day.
- Generated over $100 million in revenue for the developer on a snowy November Saturday.
