Online Marketing Campaign
The Challenge:
Our friends at Superior Asphalt Paving were looking to bring in more commercial snow removal contracts with property managers, construction companies, and apartment complexes heading into the winter season, with a target contract size of $50,000 and over.
The 6P Solution:
6P crafted several sets of Google Search and Google Display ads that responded to a competitive environment for snow removal in Winnipeg, where many competitor names directly reference the service. The resulting campaign emphasized snowy visuals to promote Superior Asphalt’s range of winter services, targeting project managers, property managers, and general contractors.
We wrote and designed ads for regular snow removal, emergency 24/7 snow removal, parking lot sanding, sand and granite sales, and de-icing product sales.
The Outcome:
Superior Asphalt Paving reported its highest number of new contracts ever going into the winter season as our Google ads raised brand awareness with over 2.1M impressions, drawing in 7,200 of 10,900 visitors to the Superior Asphalt website’s snow removal page over six months.
