The Challenge
Founded in 1818, Université de Saint-Boniface (USB) is Manitoba’s only French-language university and Western Canada’s first post-secondary institution. As it approached its 200th anniversary, USB was undergoing a major transformation—transitioning from a university college to a full-fledged university—while also launching a significant fundraising campaign for the Pavillon Marcel-A.-Desautels. To reflect these changes, the institution sought to refresh its image and strengthen its brand presence.
The 6P Solution
With more than two decades of collaboration, Deschênes Regnier (now 6P Marketing) has played a significant role in shaping Université de Saint-Boniface's visual identity and brand presence. As the university's agency of record for 15 years, our team led a comprehensive brand and logo redevelopment initiative, creating the institution's primary logo, logo system, anniversary logo, and supporting brand assets through extensive consultation with students, staff, alumni, and community stakeholders. By the start of the 2012 academic year, USB unveiled its new identity alongside the UniverCITÉ initiative, a dedicated university district marked by 75 street banners throughout Provencher Boulevard and surrounding areas. Since then, our partnership has continued to evolve, including the development of USB's bicentennial branding and anniversary logo, reinforcing the university's deep roots and ongoing impact within the Franco-Manitoban community.
More recently, we helped USB reassess its overall communications strategy. Through research and stakeholder engagement, we conducted workshops to define key messages, communication objectives, and targeted outreach tactics.
The Outcome
The new brand and communication strategy aligned seamlessly with USB’s evolving goals, ensuring consistency across fundraising campaigns, advertising, recruitment materials, marketing tools, and redesigned digital platforms. As USB continues to grow, our partnership has adapted to support its transformation. While past initiatives laid a strong foundation, today, USB’s well-established Communications Office reinforces its messaging and visual identity, keeping the university on course for long-term success.
Connect today with a team as passionate about success as you are.
