The Challenge
Over 20+ years, we supported the Grace Hospital Foundation in raising capital and establishing the brand, setting the groundwork for this project.
As the Foundation grew in prominence, the need for stronger, more consistent branding became increasingly important, particularly within their highly competitive not-for-profit sector, where standing out and maintaining a professional presence are critical.
Their event materials had become fragmented over time, creating an opportunity to refine and unify the look and feel. We were tasked with bringing these events together under the parent brand, while allowing each to retain its unique personality.
The 6P Solution
We approached the engagement as a collaborative partnership, working closely with the Foundation’s team to create a solution they could apply to materials themselves.
Across all events, we aimed to capture the unique energy of each occasion while maintaining cohesion through consistent layouts and templated elements, particularly for sponsorship materials.
We began with their flagship event, Grace Hospital Day, aligning closely with the Foundation’s brand while introducing a more playful tone to reflect its family-focused nature.
On the other end of the spectrum, Grace Gala required a more elegant approach. We leaned into darker tones and elevated brand colours, supported by iconography that reflected the event’s formal setting.
Bocce Ball, a long-running community tournament created in partnership with Winnipeg radio personality and restaurateur Joe Aiello, retained its recognizable identity. We kept the Winnipeg icon in focus while elevating the overall look and improving clarity through more intentional visual hierarchy.
Tree of Life required the least amount of evolution, with refinements focused on layout consistency throughout materials.
The Outcome
“You guys have done extraordinary work for us, and I credit your efforts as playing an important role in the enormous growth and success our Foundation has enjoyed over the past twenty years.”
- Jon Einarson, Executive Director Grace Hospital Foundation
All brand work came to life in sponsorship materials, event collateral, apparel, digital communications and more. Our approach provided the flexibility required for the Foundation’s internal team to leverage all assets in-house, although we’ve happily provided support as needed.
We continue to support the Foundation in its branding and communications efforts, helping maintain consistency as they grow their presence and recognition.
Connect today with a team as passionate about success as you are.
