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Marketing Plan

Yes! Winnipeg logo

The Challenge:

YES! Winnipeg is an initiative within Economic Development Winnipeg whose mandate is to serve as the city’s business development team by promoting the city as the ideal location for new business, expansion, investment, and top talent.

YES! Winnipeg is driven (and funded) by local business leaders. Given what was viewed as local market/investor saturation after operating for several years, 6P was enlisted to help source new and bigger pools of investors on a national level. It was hoped these larger corporate entities would see value in investing in YES! Winnipeg.

Yes! Winnipeg tradeshow

Winnipeg skyline photo by Noah Cormack, ncrashb

The 6P Solution:

6P facilitated a collaborative process with YES! Winnipeg leadership and its existing investors with the goal of evaluating existing funding approaches and developing a series of new tactical recommendations. Ultimately, this tactical plan was executed.

Additionally, 6P provided an array of strategic marketing recommendations, which served as takeaways for YES! Winnipeg’s future consideration. An in-depth SWOT analysis provided context for how YES! Winnipeg was perceived by its target audiences within the city and how it could compete for the same investment dollars as other local institutions playing a perceptively similar role.

Yes! Winnipeg marketing materials designed by 6P Marketing
Yes! Winnipeg marketing collateral designed by 6P Marketing

The Outcome:

YES! Winnipeg’s decision to move forward with 6P’s tactical recommendations was a testament to the fresh approaches we offered in trying to secure more dollars from large national companies.

This relationship was validated most recently when Economic Development Winnipeg decided to hire 6P to help elevate YES! Winnipeg’s Bring It Home program to new heights. In partnership with local industry champions, this program helps bring business events to Winnipeg to showcase our city’s expertise, research, talent, and related accomplishments.

Red River white logo

Maximize the value of online data

Marketing Plan

St. Boniface Hospital white logo

Long-standing hospital in Winnipeg

Brand Expression

West End Tire white logo

Elevate brand exposure in the marketplace

Media Planning and Marketing Support

Fort Garry white logo

Long-standing craft beer experts

Product re-positioning

Manitoba pork white logo

Earning Public Trust

Online Marketing Campaign

Yes Winnipeg white logo

Local Market / Investor Saturation

Marketing Plan

O&T Farms white logo

Several Audiences to Reach

Website Build and Marketing Support

Number TEN Architects white logo

Fully Integrated Practice

Brand/Website Alignment

Conviron white logo

Win your school a research plant chamber

Online Marketing Campaign

Canadian Canola Growers Association white logo

Advance Payments Program

Communications and Awareness Campaign

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