Agri-marketing

We Know Farmers

No two farmers are the same. To be effective in marketing to them, it is crucial to prioritize the specific target audiences that have been identified. Prioritization does not mean we can’t sell to everyone, rather it helps in the effectiveness of the targeting and positioning of your brand and product while keeping your budget lean and under control.

Targeted Agri-marketing Strategies

6P excels in creating and implementing agri-marketing strategies that produce MQLs (marketing qualified leads), while supporting our agribusiness clients’ sales teams in converting them into SQLs (sales qualified leads) by following the stages of the Sales and Marketing Funnel.

Within this strategic planning, we support our clients in defining what we call, their ‘bullseye’ target audience.

Connect with our team

We’ve perfected the art of targeting and engaging with farmer customers for our agribusiness clients. Here are six farmer profiles we have helped our clients successfully market to:

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Techie Tom

Crop Farmer

Seasoned Steve

Crop Farmer

Community-Boss Clint

Hutterite Colony Poultry Boss

Rustic Rosie

Retired Doctor and Hobby Farmer

Ambitious Adam

Crop Farmer

Resilient Rachel

Gate-to-Plate Producer

Techie Tom

Crop Farmer

Age: 45, married with two young children
Education: Bachelor’s degree in agriculture science
Second generation farmer, received the operations from his father when he retired 5 years ago. Father plays an advisory role, but is no longer living at the farm.
Grows a variety of crops, including corn, soybeans, and wheat, using precision agriculture techniques
Sells his grain to local elevators and participates in futures markets to manage risk
Tech-savvy and always seeking innovative solutions to improve yields and efficiency
Believes in data-driven decision making and invests in precision agriculture tools
Personal Goals: Providing a good place to raise his family, having more free time
Business Goals: Maximizing efficiency, reducing risk, increasing the size of operation

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Seasoned Steve

Crop Farmer

Age: 68, married with adult children who help on the farm
Education: High school diploma and lifetime of practical farming experience
Grows a mix of crops, including barley, canola, and peas, using tried-and-true methods
Sells his grain to local elevators and has long-standing relationships with buyers
Values the wisdom of past generations and traditional farming methods
Personal Goals: Passing the farm onto future generations, being more involved in his community
Business Goals: Producing the best possible product, maximizing profitability, paying off debt

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Community-Boss Clint

Hutterite Colony Hog Boss

Age: 38, married with several children, lives in a multi-generational household
Education: Apprenticeship-style training within the colony
Poultry Boss: Is responsible for all things poultry. Manages a large-scale poultry layers and broilers operation
Along with other livestock bosses, the colony raises a diverse range of livestock, including pigs, chickens, and dairy cattle, for the colony's needs
Commercial production: products, such as eggs and milk, are sold to local processors and distributors
Deeply rooted in the Hutterite faith and way of life, which emphasizes communal living and shared resources
Personal Goals: Providing a good place to raise his family, being more involved in his community
Business Goals: Producing the best possible product, maximizing efficiency, reducing risk

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Rustic Rose

Retired Doctor and Hobby Farmer

Age: 65, widowed with three adult children and several grandchildren
Education: Medical degree and years of experience as a successful physician
Owns a small hobby farm in the suburbs with a diverse range of livestock, including goats, hogs, chickens, sheep, and horses
Loves the lifestyle and enjoys building her farm, but needs help and simplification to manage it effectively
Purchases supplies from local and online providers and occasionally sells excess products to neighbors and at local markets
Follows hobby farm influencers on social media, forums on Reddit and YouTube channels on best practices in farming
Passionate about providing the best care for her animals and creating a tranquil retreat from city life
Personal Goals: Having more free time, being more involved in her community
Business Goals: Producing the best possible product (healthy, happy animals), reducing risk

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Ambitious Adam

Farm Manager at Integrator Company

Age: 32, recently married with no children yet
Education: Master's degree in Agribusiness Management
Works for an integrator’s farms, manages the production of Hogs from birth to delivery to processing units
Works closely with the rest of the vertically integrated operations to meet strict quality and safety standards
Driven to succeed in his career and make a positive impact on the company's bottom line
Personal Goals: Providing a good place to raise his future family, having more free time
Business Goals: Maximizing efficiency, maximizing profitability, increasing the size of operation

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Resilient Rachel

Independent Farmer

Age: 32, recently married with no children yet
Education: Master's degree in Agribusiness Management
Works for an integrator’s farms, manages the production of Hogs from birth to delivery to processing units
Works closely with the rest of the vertically integrated operations to meet strict quality and safety standards
Driven to succeed in his career and make a positive impact on the company's bottom line
Personal Goals: Providing a good place to raise his future family, having more free time
Business Goals: Maximizing efficiency, maximizing profitability, increasing the size of operation

Home

Moving Agribusiness Forward

6P is a business-focused marketing company that specializes in developing and executing strategies that generate MQLs for our clients’ sales teams to convert into SQLs by embracing the stages of the Sales and Marketing Funnel.

This powerful framework guides prospective customers through a carefully curated journey, transforming initial interest into committed engagement. By systematically nurturing prospects from awareness to consideration and finally to decision, the funnel enhances the efficiency and effectiveness of our marketing efforts. It allows our clients to identify and focus on high-quality leads, tailor our messaging to specific audience needs, and create a seamless alignment between marketing and sales teams.

This strategic approach not only boosts conversion rates but also fosters long-term customer relationships, ensuring a higher return on investment and sustained business growth.

Our Agribusiness Clients

How We Work With Our Clients

As an agency of record (AOR), we offer clients every marketing tool in our tool belt. This relationship aligns the client’s team and 6P’s team as peers working day-to-day, sleeping and breathing their brand, to develop and execute ongoing marketing strategies.

Through an à la carte model, a client engages 6P with a specific need, and we collaboratively work on that particular solution with a start and end date.

Connect with our team

The 6P Marketing team circa 2024 outside in the Exchange District of Winnipeg

Agri-marketing Case Studies

6P is driven by sales and marketing KPIs and outcomes. Depending on the goals, we will incorporate unconventional marketing approaches. These can include farmer influencer and youth engagement programs.
Below are a few of our clients’ great successes.

See all Agribusiness case studies