6P facilitated a collaborative process with YES! Winnipeg leadership and its existing investors with the goal of evaluating existing funding approaches and developing a series of new tactical recommendations. Ultimately, this tactical plan was executed.
Additionally, 6P provided an array of strategic marketing recommendations, which served as takeaways for YES! Winnipeg’s future consideration. An in-depth SWOT analysis provided context for how YES! Winnipeg was perceived by its target audiences within the city and how it could compete for the same investment dollars as other local institutions playing a perceptively similar role.
YES! Winnipeg’s decision to move forward with 6P’s tactical recommendations was a testament to the fresh approaches we offered in trying to secure more dollars from large national companies.
This relationship was validated most recently when Economic Development Winnipeg decided to hire 6P to help elevate YES! Winnipeg’s Bring It Home program to new heights. In partnership with local industry champions, this program helps bring business events to Winnipeg to showcase our city’s expertise, research, talent, and related accomplishments.
