Physical Media: The Channel You are Missing
Of the 15 ventures I’ve been full time employed by (or invested in) over my working life, only three of them made a product that […]
Insights
Celebrating brilliance in marketing and communications, the Cannes Lions are the most prestigious awards in the advertising industry.
On November 21, 6P joined local industry members for a special sneak preview of the 2018 winners.
Every year we share our favourites, as we hope to inspire others with what strong marketing can do. These commercials prove how tapping into consumers’ emotions can make an unforgettable impression.
Seeing winners from all over the world made us proud to be part of an industry that can evoke such strong feelings through creativity and imagination. We hope you enjoy our top picks from among the winners.Apocalypse – AppleSaved by Monster – Monster.comWorld’s Most Honest Tourism Film – Madhya Pradesh TourismTeasing John Malkovich – NFL PlayoffsImagination – The north faceThe Hair Talk –Sunsilk / UnileverWeb of Fries – Nacho Fries / Taco Bell 3Lost panda – tileForever – ELE ThailandAnnounce – SkittlesWelcome Home – AppleIt’s a tide ad – Tide, P>he talk – P&G
Of the 15 ventures I’ve been full time employed by (or invested in) over my working life, only three of them made a product that […]
We don’t talk about touch much in business anymore. For generations, it was central to how we connected: handshakes at the start of a meeting, […]
By Paul Provost As marketers, we spend a lot of time defining audiences, and with good reason – without this understanding, we’re on unstable ground. […]
