Every year, Cannes Lions celebrates brilliance in marketing around the world as the most prestigious awards in advertising. On November 22, 6P gathered with fellow Winnipeg marketers at the WAG for a sneak peek.
The imagination and creativity we saw on display made us as proud as ever to be marketers. The winners are shining examples of what good marketing can do — evoke just the right feelings in just the right people.
Each year we share favourites in hopes of inspiring those around us. Here are this year’s top picks:
AXA Insurance – Birders
Danish Road Safety – Helmet has always been a good idea
Humane Society International – Save Ralph
Sipsmith – The Official Tennis of Sipsmith Gin
Twix – Bears
Snickers – Unfiltered
Heineken – A lockdown love story
Visit Sweden – Discover the Originals
Samsung – The Spider and the window
Chipotle Mexican – A future Begins
Heineken – The Night is Young
McDonalds – Superhero
Posten – When Harry Met Santa