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2022 Cannes Lions

Every year, Cannes Lions celebrates brilliance in marketing around the world as the most prestigious awards in advertising. On November 22, 6P gathered with fellow Winnipeg marketers at the WAG for a sneak peek.

The imagination and creativity we saw on display made us as proud as ever to be marketers. The winners are shining examples of what good marketing can do — evoke just the right feelings in just the right people.

Each year we share favourites in hopes of inspiring those around us. Here are this year’s top picks:

AXA Insurance – Birders

Danish Road Safety – Helmet has always been a good idea

Humane Society International – Save Ralph

Sipsmith – The Official Tennis of Sipsmith Gin

Twix – Bears

Snickers – Unfiltered

Heineken – A lockdown love story

Visit Sweden – Discover the Originals

Samsung – The Spider and the window

Chipotle Mexican – A future Begins

Heineken – The Night is Young

McDonalds – Superhero

Posten – When Harry Met Santa