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2018 Cannes Lions

Celebrating brilliance in marketing and communications, the Cannes Lions are the most prestigious awards in the advertising industry. On November 21, 6P joined local industry members for a special sneak preview of the 2018 winners.

Every year we share our favourites, as we hope to inspire others with what strong marketing can do. These commercials prove how tapping into consumers’ emotions can make an unforgettable impression.

Seeing winners from all over the world made us proud to be part of an industry that can evoke such strong feelings through creativity and imagination. We hope you enjoy our top picks from among the winners.

Apocalypse – Apple
Saved by Monster –
Saved by Monster –
World’s Most Honest Tourism Film – Madhya Pradesh Tourism
Saved by Monster –
Teasing John Malkovich – NFL Playoffs
Imagination – The north face
Saved by Monster –
The Hair Talk –Sunsilk / Unilever
Web of Fries – Nacho Fries / Taco Bell 3
Saved by Monster –
Lost panda – tile
Forever – ELE Thailand
Saved by Monster –
Announce – Skittles
Welcome Home – Apple
Saved by Monster –
It’s a tide ad – Tide, P&G
The talk – P&G