After extensive research and collaboration with stakeholders, 6P helped develop a new bilingual name, Réseau Compassion Network (RCN), reflecting the organization’s identity and community perception. The new positioning highlighted RCN’s program-oriented approach and commitment to addressing unmet needs, in line with the Grey Nuns’ original mission. The messaging subtly conveyed Catholic values while focusing on inclusivity. A modern website was created alongside updated communication materials, with the first phase of the campaign targeting internal communication and engaging 13 network members and 8,000 staff. The social media strategy also aimed to increase community engagement.
