Agrihub

6P led a strategic brand architecture initiative to evolve AgriHub from a disconnected house of brands into a cohesive branded house. We began with a discovery and mapping process, identifying each brand’s equity, customer journey, and role within the broader portfolio. From there, we developed a flexible brand structure grounded in three core principles: a clear visual relationship to AgriHub, a shared brand voice with room for sector-specific expression, and centralized marketing systems that respected brand individuality.

• Our implementation unfolded across four key phases:
• Brand Relationship Mapping – to define visual hierarchy and brand positioning
• Identity Development – to create a unified visual system and adaptable brand tools
• Marketing Structure – to establish a centralized team and shared content systems 
• Digital Rollout – to align websites, social media, and digital assets under one strategy

We also supported the strategic announcement of AgriHub’s partnership with AgriSys and Nedap, showcasing the brand architecture’s role in enabling growth without diluting brand value.