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Case Studies

Marketing Plan

Yes! Winnipeg logo

The Challenge:

YES! Winnipeg is an initiative within Economic Development Winnipeg whose mandate is to serve as the city’s business development team by promoting the city as the ideal location for new business, expansion, investment, and top talent.

YES! Winnipeg is driven (and funded) by local business leaders. Given what was viewed as local market/investor saturation after operating for several years, 6P was enlisted to help source new and bigger pools of investors on a national level. It was hoped these larger corporate entities would see value in investing in YES! Winnipeg.

Yes! Winnipeg tradeshow

Winnipeg skyline photo by Noah Cormack, ncrashb

The 6P Solution:

6P facilitated a collaborative process with YES! Winnipeg leadership and its existing investors with the goal of evaluating existing funding approaches and developing a series of new tactical recommendations. Ultimately, this tactical plan was executed.

Additionally, 6P provided an array of strategic marketing recommendations, which served as takeaways for YES! Winnipeg’s future consideration. An in-depth SWOT analysis provided context for how YES! Winnipeg was perceived by its target audiences within the city and how it could compete for the same investment dollars as other local institutions playing a perceptively similar role.

Yes! Winnipeg marketing materials designed by 6P Marketing
Yes! Winnipeg marketing collateral designed by 6P Marketing

The Outcome:

YES! Winnipeg’s decision to move forward with 6P’s tactical recommendations was a testament to the fresh approaches we offered in trying to secure more dollars from large national companies.

This relationship was validated most recently when Economic Development Winnipeg decided to hire 6P to help elevate YES! Winnipeg’s Bring It Home program to new heights. In partnership with local industry champions, this program helps bring business events to Winnipeg to showcase our city’s expertise, research, talent, and related accomplishments.

Map with the Sigfusson locations in Canada
Sigfusson Northern white logo

Sigfusson Northern

Construction

A woman looking for some content with a virtual reality glasses
Mining Association of Manitoba white logo

Mining Association of Manitoba

Community & Associations

EDW Case study
EDW – Work in Manitoba Case Study white logo

EDW – Work in Manitoba Case Study

Community & Associations

MCC Buy Local white logo

MCC Buy Local

Community & Associations

Superior Asphalt white logo

Superior Asphalt

Professional Services

Handyman Connection white logo

Handyman Connection

Construction

6P Marketing Google Tag Manager Dashboard | Man looking a laptop with a google tag manager on it
Red River white logo

Red River

Professional Services

6P Marketing St Boniface Case Study | Brand Expression Project | "Global Leaders in Medical Care"
St. Boniface Hospital white logo

St. Boniface Hospital

Community & Associations

6P Marketing and West End Tire services trucks
West End Tire white logo

West End Tire

Professional Services

6P Marketing and Fort Garry Brewing Company | Product Re-Positioning
Fort Garry white logo

Fort Garry

Manufacturing

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