We created a 4-phase brand strategy that would reposition St. Boniface Hospital, portraying the levels of compassion and emotion that their employees exuded and executed every day. We introduced more imagery to their brand assets that illustrated compassion, care, competence, and confidence.
With careful consideration every step of the way, we executed each phase of the brand strategy, consulting with a number of stakeholders to ensure that we maintained the core of the brand. Here’s what Martine Bouchard – CEO of St. Boniface Hospital – had to say:
“Making a major shift in a 150-year old, iconic brand, during a volatile and demanding time for healthcare – is a challenging endeavour. With accountability to multiple levels of leadership, public stakeholders, and 4,000+ employees that hold the brand dear to their hearts, 6P Marketing had their work cut out for them. Step by step, 6P led us through a disciplined and rational process that ensured all key parties were heard, that past brand goodwill was maintained, and ultimately delivered an inspirational brand strategy and creative execution that feels very much like who we are and what we aspire to become.”
