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Case Studies

Marketing Plan

The Challenge:

Red River College (RRC) first became a 6P client in late 2019 after hiring us for some creative work. As often happens, the work was appreciated, and we started talking with the college about other marketing challenges it was facing. Like many businesses, regardless of sector, college leaders weren’t sure how to maximize the value of online data collected from its website. With multiple audiences to address (donors, current and potential students, faculty, executives, etc.), RRC was looking for a way to optimize each website visitor’s journey by tracking all relevant metrics and delivering a better experience. While the college’s overall goals were direct and high level—increased registrations and greater brand awareness—individual departments with more focused targets wanted ways to achieve their mandates by making better use of web metrics.

The 6P Solution:

The timing couldn’t have been better for us to introduce college stakeholders to 6P’s business forward dashboard. Initially a conceptual challenge dreamed up by our president, Paul Provost, it became a minor obsession for him to find a way to help clients confidently gather and apply online intelligence. More than just a straightforward reporting tool, our dashboard includes insights, actionable recommendations, and business impact statements. It doesn’t need to leave room for data interpretation; instead, it reveals a clear story, so data interpretation is unnecessary. For its part, the college was ready to give it a try. And because each audience’s journey was unique based on their needs and applicable metrics, multiple dashboards were commissioned right from the start.

The Outcome:

With each dashboard’s ability to analyze realtime live data, proof of concept was quickly established, so much so that two new dashboards are about to be added to the initial slate of four. By showing only the analytics most relevant to the specialty areas, department leaders are gaining clearer insights about how users are interacting with the college’s most popular online materials/ ideas. Dashboard reports have become an integral strategic component of the overall decisionmaking process, with multiple staff making use of these money- and time-saving online tools to get credible answers to metric-driven questions.

6P Marketing Google Tag Manager Dashboard | Man looking a laptop with a google tag manager on it
Red River white logo

Maximize the value of online data

Marketing Plan

6P Marketing St Boniface Case Study | Brand Expression Project | "Global Leaders in Medical Care"
St. Boniface Hospital white logo

Long-standing hospital in Winnipeg

Brand Expression

6P Marketing and West End Tire services trucks
West End Tire white logo

Elevate brand exposure in the marketplace

Media Planning and Marketing Support

6P Marketing and Fort Garry Brewing Company | Product Re-Positioning
Fort Garry white logo

Long-standing craft beer experts

Product re-positioning

Manitoba Pork Online Marketing Campaign - 6P Marketing Case Study
Manitoba pork white logo

Earning Public Trust

Online Marketing Campaign

6P Marketing | Yes! Winnipeg feature image
Yes Winnipeg white logo

Local Market / Investor Saturation

Marketing Plan

O&T Farms Website Build and Marketing Support - 6P Marketing Case Study
O&T Farms white logo

Several Audiences to Reach

Website Build and Marketing Support

Number TEN Brand/Website Alignment- 6P Marketing Case Study
Number TEN Architects white logo

Fully Integrated Practice

Brand/Website Alignment

Conviron Digital Marketing Campaign - 6P Marketing Case Study
Conviron white logo

Win your school a research plant chamber

Online Marketing Campaign

Canadian Canola Growers Association (CCGA) Communications and Awareness Campaign - 6P Marketing Case Study
Canadian Canola Growers Association white logo

Advance Payments Program

Communications and Awareness Campaign

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