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Case Studies

Multimedia Campaign

Work in Manitoba Logo

The Challenge:

Economic Development was looking to promote the Work in Manitoba job portal, a platform that connects job candidates across Canada and the world with opportunities here at home. The organization tapped 6P to develop and launch a campaign to spread the word to two key audiences: job seekers and employers.

EDW Case study montage

The 6P Solution:

6P’s creative concept showcased diverse employees hard at work in specialized sectors, painting a picture of dynamic job opportunities. The pin graphic from the logo served as a frame for photography and a repeating visual pattern underscored the great careers available.

For the campaign landing page, we created a clean design that presented Manitoba as an attractive, modern place to work. Creative was colour-coded by audience to simplify the inventory of required ads, with a hopeful and vibrant green attracting the interest of job seekers while a professional blue inspired confidence in business leaders looking for new personnel.

After work on the landing page finished, we adapted web copy and design elements for two multichannel campaigns — one per audience — that found audiences where they were, appearing on Instagram, Facebook, LinkedIn, Twitter, Google Search, Google Display, and Out-of-home media.

 

EDW Work in Manitoba Case Study Solution
EDW Work in Manitoba Case Study Outcome

The Outcome:

In just the first two months, the two campaigns generated a total of 20.8 million impressions, more than 82,000 ad clicks, and over 70,000 views to the landing page. Thousands of job seekers and hundreds of businesses created profiles on the Work in Manitoba job portal, establishing the platform as a reliable source for new hires and good jobs.

 

Map with the Sigfusson locations in Canada
Sigfusson Northern white logo

Sigfusson Northern

Construction

A woman looking for some content with a virtual reality glasses
Mining Association of Manitoba white logo

Mining Association of Manitoba

Community & Associations

EDW Case study
EDW – Work in Manitoba Case Study white logo

EDW – Work in Manitoba Case Study

Community & Associations

MCC Buy Local white logo

MCC Buy Local

Community & Associations

Superior Asphalt white logo

Superior Asphalt

Professional Services

Handyman Connection white logo

Handyman Connection

Construction

6P Marketing Google Tag Manager Dashboard | Man looking a laptop with a google tag manager on it
Red River white logo

Red River

Professional Services

6P Marketing St Boniface Case Study | Brand Expression Project | "Global Leaders in Medical Care"
St. Boniface Hospital white logo

St. Boniface Hospital

Community & Associations

6P Marketing and West End Tire services trucks
West End Tire white logo

West End Tire

Professional Services

6P Marketing and Fort Garry Brewing Company | Product Re-Positioning
Fort Garry white logo

Fort Garry

Manufacturing

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