Select Page

Case Studies

  1. Home
  2. Case Studies
  3. Canadian Canola Growers Association

Communications and Awareness Campaign

Canadian Canola Growers Association logo

The Challenge:

The Canadian Canola Growers Association (CCGA) is driven to help farmers succeed. One element of this programming is the Advance Payments Program (APP), which provides cash advances to producers in 45 commodity markets. This program grants farmers access to funds for necessary expenses and enables them to maintain control over their commodity marketing. CCGA’s goal was to raise awareness of the APP among more digitally savvy producers and to position CCGA as a cash advance administrator of choice.

CCGA online marketing materials designed by 6P Marketing included e-newsletters, pay per click ads, and social media ads

The 6P Solution:

To stand out in the saturated ag media landscape, 6P developed a high-impact creative campaign that spoke to farmers’ critical needs. Display advertisements and sponsored content broadcasted the message to audiences of Canada’s top-performing ag media sources via e-newsletters and website advertising. E-blasts, pay-per-click advertising (Google AdWords), and social media advertising completed the online awareness campaign, while high-frequency radio and print advertisements reached offline audiences across Western Canada.

CCGA print advertisements created by 6P Marketing to reach offline audiences across Western Canada
CCGA marketing materials designed by 6P Marketing

The Outcome:

Over the initial six weeks, this campaign garnered over 10 million producer impressions. Traffic to the CCGA website increased 400 percent, with traffic from mobile devices up 1,200 percent (smartphones) and 1,900 percent (tablets). The Advance Payment Program pages, which were infrequently visited before the promotion, accounted for seven of the 10 most frequently visited pages during and after the promotion. This campaign resulted in an 82 percent increase in farmers securing loans for the first time compared to the same period the previous year. Twice as many young farmers (a primary target audience) secured loans, and the average advance amount increased by 14 percent overall (an ROI sales objective). This trend of heightened engagement continues, resulting in an even brighter future for the CCGA, commodity producers, and the Canadian economy.

CCGA marketing materials designed by 6P Marketing
6P Marketing Google Tag Manager Dashboard | Man looking a laptop with a google tag manager on it
Red River white logo

Maximize the value of online data

Marketing Plan

6P Marketing St Boniface Case Study | Brand Expression Project | "Global Leaders in Medical Care"
St. Boniface Hospital white logo

Long-standing hospital in Winnipeg

Brand Expression

6P Marketing and West End Tire services trucks
West End Tire white logo

Elevate brand exposure in the marketplace

Media Planning and Marketing Support

6P Marketing and Fort Garry Brewing Company | Product Re-Positioning
Fort Garry white logo

Long-standing craft beer experts

Product re-positioning

Manitoba Pork Online Marketing Campaign - 6P Marketing Case Study
Manitoba pork white logo

Earning Public Trust

Online Marketing Campaign

6P Marketing | Yes! Winnipeg feature image
Yes Winnipeg white logo

Local Market / Investor Saturation

Marketing Plan

O&T Farms Website Build and Marketing Support - 6P Marketing Case Study
O&T Farms white logo

Several Audiences to Reach

Website Build and Marketing Support

Number TEN Brand/Website Alignment- 6P Marketing Case Study
Number TEN Architects white logo

Fully Integrated Practice

Brand/Website Alignment

Conviron Digital Marketing Campaign - 6P Marketing Case Study
Conviron white logo

Win your school a research plant chamber

Online Marketing Campaign

Canadian Canola Growers Association (CCGA) Communications and Awareness Campaign - 6P Marketing Case Study
Canadian Canola Growers Association white logo

Advance Payments Program

Communications and Awareness Campaign

previous arrow
next arrow