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6P Approach

Our Mission

To release the passion in our clients’ products or services for their world to experience.

Our Approach

  • Collaboration: We see our clients as experts in their fields, and seek opportunities to work closely with our clients and each other.
  • Perspective: We work closely with our clients to identify what they do best and what they are prepared to do consistently to build sales in the short term and brand equity in the long term.
  • Experience: Our management team has 60+ years of combined marketing experience working with international, national, regional, provincial and local organizations.
  • Holistic Thinking: We ensure we have a solid understanding of your operations, brand voice, people, passion and market before developing communications solutions.
  • Scalable: We understand that marketing challenges and budgets are not correlated. As such, our initial meetings focus on our compatibility and helping you frame your marketing problem realistically to work within your budget.

Our Beliefs

  • We take a business approach to marketing and advertising.
  • Honesty and integrity are what we value most in our clients and ourselves
  • We treat clients and customers with dignity and respect and expect the same in return
  • We develop communications for our clients that are focused on their customers’ needs, wants and opportunities
  • We believe a passionate customer response is the best indicator that we’re on the right path and growing the brand
  • Our best ideas come from unique insights into the consumer’s relationship with your product or service, not from our creative department

Our Values

  • We are creative, motivated and ambitious
  • We provide insightful and engaging marketing services
  • We are open to criticism and honest with our opinions
  • We respect each other, our clients and our suppliers
  • We collaborate, communicate and have fun
  • Laughter is our soundtrack
  • Passion is our first marketing pillar and our USP

What brings out the best in us?

  • We’ve learned that we do our best work for clients who:
  • Really understand their businesses operationally
  • Can see their products or services objectively from their core consumer’s perspective
  • Are progressive and open minded
  • Are friends of change