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COVID-19

COVID-19: OUR BUSINESS HASN’T STOPPED—AND NEITHER SHOULD YOURS

Now is the time to get your marketing to work for you.

We get it. Your first instinct during this unprecedented financial downturn may be to halt all nonessential expenses, but putting your marketing program on the chopping block isn’t recommended. Now is the time to pivot, not postpone.

If we’re not already working together, there’s no better time to test our talents. Our collaborative approach and progressive ideas to marketing will help re-engage your audience. Navigating this challenging stretch without comprising your brand will put you in a much better position to come out ahead when the storm breaks. Procrastinating now could jeopardize your ability to recover quickly.

How 6P can help

Now isn’t the time for your brand or business to fade into obscurity while you wait out the pandemic. Let 6P help your brand become a purposeful leader, not a passive bystander risking a competitor’s incursion. Here’s what we can do together:

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Strategic
Counsel

Protecting your brand and safeguarding your reputation is job #1. We can share strategies that work to earn and maintain trust during troubled times like this. Being a consistently calming presence for your customers and a reliable source of information will benefit you now and in the future.

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Planning

Knowing what to do is one thing, knowing how to do it is another. We can work with you to create a marketing plan that establishes clear goals and identifies ways to accomplish them. Proactive planning can have a huge impact on moving your business forward. Let us show you why.

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Execution

Don’t stop doing the things that optimize your business. If marketing is on that short list, let’s talk. Sound strategies and careful planning lead to action. We’re ready to take your tactics and messaging to the next level so your customers know they can continue to rely on your expertise.

Recommended next steps

Uncertain about how to market your business right now? Call 6P Marketing today (204-474-1654). Our strategy team is well-equipped to help map out a plan for your business, our creative team can make it real, and our online team can work wonders to make sure your 24/7 sales staff (your website) is working hard for you.

Articles of interest

Dominoes

Cooler Heads Prevail: Marketing During a Crisis

Paul Provost, President, 6P Marketing

In these times, you may be compelled to immediately cut back on your HR and/or marketing spend in an attempt to reign in what you deem as “unnecessary expenses,” but take pause and don’t react so suddenly. You have strategies at your disposal that will not only see you through the crisis and ensuing recession; they may bring you out on top when all is said and done.

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A Thousand Days at Home: Insights From a Practiced Remote Worker

Brent Smith, Brand Strategies Director, 6P Marketing

My remote working experiment began three years ago in a 680 sq ft Vancouver condo that I was sharing with my soon-to-be wife, who also worked from home. That March of 2017 happened to be Vancouver’s highest rainfall in recorded history, so with consistently “bucketing” rain pouring down, limited light due to dark skies, and two professionals going full-blast on their daily work responsibilities, I quickly became aware of both sides of the work-at-home coin.

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