10 Year Anniversary

2007 – 2017

The big idea for 6P Marketing was launched in a small office in 2007: To help small businesses that couldn’t afford a full-time marketing department to develop and promote their brands effectively, professionally and ethically. Along the way, we’ve grown to become Manitoba’s business-first marketing experts, offering top caliber brand leadership and comprehensive campaigns, as well as practical, scalable solutions for even the most demanding communications challenges.

We’d like to share ten examples that help tell the story of our
first ten years:

It all started with a goat.

Ten years ago IBEX, a small business and nonprofit payroll provider, came to us to help them name, brand, launch and market Inclusion by IBEX, a payroll service designed for the unique and complex demands of the Community Living sector. We worked collaboratively with the IBEX team to develop an industry relevant logo, and a visual identity that helped Inclusion position itself as a Community Living partner – not just another payroll supplier.

Over the years we’ve helped IBEX with their branding and communications needs, and assisted Inclusion by IBEX with many of their communication needs including: marketing strategy, website, eMarketing, CRM, and videos. While much of Inclusion by IBEX’s communications work has since been internalized, the IBEX and Inclusion by IBEX brands that were created ten years ago continue to thrive.

Putting people in a position to succeed.

Legacy Bowes Group (LBG) is one of Winnipeg’s leading HR experts. Ten years ago, 6P was there when a human resources consultant and an executive recruiter collaborated to form LBG. Their mission was to create a marketable brand out of this union. We worked closely with LBG to create their name, logo and tagline, and have subsequently helped LBG promote themselves through their web platform and with email marketing strategies, PPC and SEO.

We talk tech.

Information and Communications Technologies Association of Manitoba (ICTAM) provides resources to its members in the information communication technology sector. ICTAM needed a solution to communicate with its members quickly and simply. Driven by our passion for technology, we developed a communication strategy for ICTAM which included a new website that acts as a multimedia hub for resident, linked and social content. The success of this project led to a referral by ICTAM to TECNA (Technology Councils of North America), representing more than 50 IT and tech-related associations across North America, for whom we created a completely new brand.

With a little help to our friends.

Friends of the Canadian Museum for Human Rights is the non-profit organization that engages donors to the Canadian Museum for Human Rights (CMHR), so they can empower human rights champions in Canada and around the world. 6P has had the privilege of creating a variety of communications tools for the CMHR including an eye-catching and compelling national advertising campaign, the creation of their stunning 10 year anniversary keepsake publication as well as numerous other pieces (ads, newsletters, donor wall, videos, etc). We’re proud of the opportunity to serve and support this incredibly important institution.

Hope and help to kids in the core

Inner City Youth Alive (ICYA) is an organization that engages youth in Winnipeg’s inner city by providing resources and support in a safe space. We share and support their dedication to helping children in our city who are in need, and to raising awareness through hard-hitting fundraising efforts. While many of the stories we tell are challenging, they are all important to hear and understand. We help ICYA tell their stories effectively so that they will touch others and encourage them to give generously to help better the lives of inner city youth.

Creating communities

Genstar is the community developer that “brings land to life.” A pioneer in designing master planned communities, their commitment to ongoing excellence in building lasting community legacies in Winnipeg is second to none. We are committed to branding and marketing these communities. Our goal is to help homebuyers choose the best community for their lifestyle by creating identities that capture each community’s essence, the aesthetic and the attributes that elevate them above the rest.

In every product we deliver, 6P is driven by the concept of building community through collaboration and communication. When everyone is working from the same page toward a common goal, the good we can achieve is limitless.

A recipe for success

Manitoba Pork represents our province’s pork producers, whose work and involvement support countless communities as a recession-proof economic driver. Since 2009, we’ve worked with Manitoba Pork to engage with the community at-large, earning the respect and goodwill of Manitobans through carefully crafted communications that span the marketing, advertising and education spectrum. The key to our approach is enabling Manitobans to emotionally connect with Manitoba Pork producers by showcasing the “families behind the farms.” We are driven by a passion for helping our clients make connections and build relationships that last.

Planting a seed.

The Canadian Roundtable for Sustainable Crops (CRSC) represents the entire Canadian feed and grain sector from one end of the value chain to the other. When this organization was formed several years ago, they needed a brand identity, website and messaging matrix that showcased their relevance and communicated their mission and values to their target audiences. We created a modern and appealing brand identity that tells their story in a clear and compelling manner.

Importantly, the success of this project proved the synergies that were aimed for in the merger between 6P and Edge Marketing Strategies.

Designing for designers.

Number TEN Architectural Group (Number TEN) is an incredibly talented, fully integrated practice of architecture, strategic advisory services and interior design. They came to us looking for a website design solution that captured their vision and demonstrated their own collaborative business approach to their clients. By working closely with Number TEN’s executive leadership, marketing and design teams, our marketing planners, designers and developers have delivered a variety of marketing materials that highlight their processes, vision and differentiation. Over the years, we’ve helped to position Number TEN as one of Winnipeg’s leading architectural firms through a combination of online, social, event and email marketing strategies.

Richardson International (RI) is the largest agri-business in Canada. They came to us with a need for messaging that would help the public differentiate RI from the large Richardson family of businesses. In creating the “Richardson is” campaign, we were able to help RI communicate exactly who they were to the public, as well as achieve “buy in” from RI’s 2,500+ staff, who are also their most valued brand ambassadors. This client was looking for an agency team that had the quality and standards of service they required, as well as a collaborative business culture to help them with their (ongoing) corporate communications. We are pleased to say that was us!

We look forward to many more years of helping to move our clients businesses forward.

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