Culture and Business: A Marketer’s Observations of Japan
By Paul Provost As marketers, we spend a lot of time defining audiences, and with good reason — without this understanding, we’re on unstable ground. […]
Insights
Celebrating brilliance in marketing and communications, the Cannes Lions are the most prestigious awards in the advertising industry.
On November 21, 6P joined local industry members for a special sneak preview of the 2018 winners.
Every year we share our favourites, as we hope to inspire others with what strong marketing can do. These commercials prove how tapping into consumers’ emotions can make an unforgettable impression.
Seeing winners from all over the world made us proud to be part of an industry that can evoke such strong feelings through creativity and imagination. We hope you enjoy our top picks from among the winners.Apocalypse – AppleSaved by Monster – Monster.comWorld’s Most Honest Tourism Film – Madhya Pradesh TourismTeasing John Malkovich – NFL PlayoffsImagination – The north faceThe Hair Talk –Sunsilk / UnileverWeb of Fries – Nacho Fries / Taco Bell 3Lost panda – tileForever – ELE ThailandAnnounce – SkittlesWelcome Home – AppleIt’s a tide ad – Tide, P>he talk – P&G
By Paul Provost As marketers, we spend a lot of time defining audiences, and with good reason — without this understanding, we’re on unstable ground. […]
Making great creative is no small task, and every year the Cannes Lions International Festival of Creativity celebrates the folks who have done it best […]
Every year, Cannes Lions celebrates brilliance in marketing around the world as the most prestigious awards in advertising. On November 22, 6P gathered with fellow […]
