6P Marketing built a website that brought the two groups together under a unified brand while still allowing visitors to self-select the information they required regarding memberships to these organizations, events, and support options. The logo development brought the Associates’ and Young Associates’ names together, and the website has two distinct portals for member logins. Both microsites are as identical as possible, creating a seamless user experience.
The menu placement, buttons, and layout are the same across each microsite to demonstrate that the two brands are purposefully connected despite serving different audiences. This decision also makes updates easier for the client since updating content in one spot concurrently updates it wherever else it may appear. At first glance, accomplishing this functional synergy seems simple enough, but it was actually a deceptively complex exercise.
For the first time, this brand evolution and blended website platform properly align the Associates/Young Associates with their reputation as a quality organization. Launching this kind of well conceived, aesthetically appealing site is a notable achievement that takes these two groups to a whole new level. For the record, it’s also one of our favourite before and afters.
